Table of Contents >> Show >> Hide
- How loyalty programs really “pay” you
- What makes a loyalty program “best” (and not just “loud”)
- 14 loyalty programs that stand out (with practical ways to use them)
- 1) Target Circle
- 2) CVS ExtraCare
- 3) myWalgreens
- 4) Kroger Fuel Points
- 5) Sephora Beauty Insider
- 6) Ulta Beauty Rewards
- 7) Kohl’s Rewards + Kohl’s Cash
- 8) Best Buy My Best Buy Memberships
- 9) REI Co-op Membership
- 10) IKEA Family
- 11) Bloomingdale’s Loyallist
- 12) JCPenney Rewards
- 13) The Home Depot Pro Xtra
- 14) MyLowe’s Rewards
- How to get more value (without becoming “loyalty-program broke”)
- Real-world experiences: what using these programs actually feels like (and what shoppers learn fast)
- Conclusion
- SEO Tags
Loyalty programs are basically retailers saying, “Please come back, we miss you,” and then handing you a tiny pile of
digital confetti that can (sometimes) turn into real savings. The trick is knowing which programs actually pay you back
without making you solve a scavenger hunt, download five apps, and remember a password you created in 2017.
Money Crashers highlighted how powerful loyalty programs can beespecially when you stack them with sales, coupons,
and good timing. Since programs change constantly (and retailers love a “refresh”), this guide updates the idea with
what shoppers can realistically expect from many of the strongest programs you’ll find across the U.S.
How loyalty programs really “pay” you
Most retail loyalty programs fit into one (or a mix) of these buckets:
- Points for dollars spent (redeem for coupons, store credit, or products).
- Cash-style rewards (earn a percentage back to use later).
- Instant perks (member pricing, free shipping, longer returns, birthday gifts).
- Bonus games (personalized offers, challenges, “buy X get Y,” and multiplier days).
- Paid memberships (delivery perks, service coverage, bigger savingsif you use them a lot).
What makes a loyalty program “best” (and not just “loud”)
The strongest programs tend to share a few traits: they’re easy to join, simple to understand, flexible at checkout,
and don’t require you to buy things you don’t need “to unlock value.” Bonus points (pun fully intended) if rewards
stack with sales and coupons and the app isn’t a chaotic maze of pop-ups.
14 loyalty programs that stand out (with practical ways to use them)
1) Target Circle
Target Circle is a great example of modern loyalty: it leans hard into automatic deals, personalized bonuses,
and app-based offers. One big change shoppers should know: Target has been removing the old “1% earnings” style perk
and shifting the program toward deals and bonuses instead. If you’re a frequent shopper, the newer paid option
(Target Circle 360) is designed around convenience perks like deliverybut it only makes sense if you’ll use those
benefits regularly.
Best for: People who already make “Target runs” a lifestyle. Pro tip: Clip offers before you shop and watch for bonus challenges that create rewards faster than everyday shopping.
2) CVS ExtraCare
CVS ExtraCare remains one of the easiest “set it and forget it” programs in drugstore land. The headline perk is
earning ExtraBucks Rewards on qualifying purchases, plus an endless stream of targeted coupons and rotating deals.
CVS is also known for making rewards show up quickly in the app, which is helpful if you like to roll savings into
your next trip.
Best for: Regular CVS shoppers, especially coupon-stackers. Pro tip: Use the app to track ExtraBucks expiration and plan one “cash-in” trip instead of losing rewards to the calendar.
3) myWalgreens
myWalgreens is refreshingly straightforward: earn Walgreens Cash rewards on qualifying purchases, with higher earning
on Walgreens-branded items. You can also redeem rewards at checkout, which makes the program feel more like “mini cash”
than abstract points. If you buy essentials (household, personal care, pharmacy items), it adds up.
Best for: Households that shop Walgreens often. Pro tip: Combine weekly promos with Walgreens-branded products when you need them anywaythose earn rates are often better.
4) Kroger Fuel Points
If you like saving money in a way that feels extremely satisfying at the gas pump, Kroger Fuel Points are a classic.
You earn points when you shop, then redeem them for discounts per gallon. It’s one of the few programs where the
payoff is instantly visibleyour price drops, your mood improves, and suddenly you forgive traffic for five seconds.
Best for: Grocery shoppers who also drive a lot. Pro tip: Redeem strategicallybigger fill-ups can stretch your discount farther (check gallon caps and timing rules).
5) Sephora Beauty Insider
Sephora’s Beauty Insider program is beloved because it mixes points with perks: birthday gifts, member events,
tier-based benefits, and frequent promotions. Points can be redeemed in different ways, including limited rewards
and (for some members) cash-style discounts. It’s especially strong if you shop beauty consistently and can take
advantage of multiplier events.
Best for: Beauty shoppers who like variety and exclusive perks. Pro tip: Save points for high-value redemptions instead of spending them impulsively on the first shiny thing you see.
6) Ulta Beauty Rewards
Ulta’s program stands out because points can be redeemed for discounts on purchasesoften in a more flexible way than
“trade points for a specific item.” Higher tiers earn points faster, and Ulta frequently runs bonus point offers.
If you’re strategic about when you buy (hello, promos), the value can feel surprisingly real.
Best for: Ulta regulars and gift-buyers. Pro tip: Time big purchases around bonus point events, then redeem when your points hit a higher-value threshold.
7) Kohl’s Rewards + Kohl’s Cash
Kohl’s is basically the Olympics of “retail gamification.” Kohl’s Rewards gives you a straightforward earn rate, and
Kohl’s Cash earn events can create chunks of store spending poweroften with a limited redemption window (which is
how Kohl’s convinces you to “just browse” and leave with three extra throw pillows).
Best for: Deal hunters who don’t mind redemption windows. Pro tip: Treat Kohl’s Cash like a coupon with an expiration dateplan your redemption trip before you earn it.
8) Best Buy My Best Buy Memberships
Best Buy’s approach is more membership-driven than traditional points-for-everyone. There’s a free tier, plus paid
tiers aimed at perks like exclusive pricing, shipping benefits, longer return windows, and service/Geek Squad
add-ons. If you buy tech occasionally, free membership perks may be enough. If you buy often (or want service coverage),
the paid tiers can be compellingif you’ll actually use them.
Best for: Tech shoppers who value returns, pricing, and service. Pro tip: Before paying, estimate how many purchases (and returns) you realistically make per year.
9) REI Co-op Membership
REI’s membership feels old-school in the best way: pay once, get lifetime benefits, and earn an annual reward on
eligible purchases. It’s especially strong for outdoor shoppers because gear is expensive, and a little percentage
back can become real money fast. Plus, REI stacks membership culture (events, used gear programs, member moments) on top.
Best for: Outdoor enthusiasts and “buy it once, buy it right” shoppers. Pro tip: Focus spending on eligible full-price purchases if your goal is maximizing the annual reward.
10) IKEA Family
IKEA Family is one of the easiest “yes, why not?” programs. It’s free, and the benefits are mostly practical: member
discounts, occasional specials, and small perks (like complimentary coffee/tea at many locations). It also often comes
with price protection or extended benefits that matter when you’re furnishing a space on a budget.
Best for: People who buy home basics, furniture, and storage in waves. Pro tip: Join before a large purchasesome perks matter most when your cart is… not small.
11) Bloomingdale’s Loyallist
Loyallist is strong for shoppers who want points that turn into reward cards without too much drama. You earn points on
purchases, and after hitting a threshold you receive a reward. It’s also designed to pair with Bloomingdale’s cards for
faster earning, which can matter if you shop there frequently.
Best for: Department-store loyalists and gift shoppers. Pro tip: If you shop sporadically, track your points and reward timing so you don’t forget to use certificates.
12) JCPenney Rewards
JCPenney keeps it simple: earn points, then once you hit a set threshold you receive a reward certificate (often called
a CashPass reward). The value is easy to understand, and it’s especially helpful if you shop JCPenney during frequent
promotions and clearance events.
Best for: Budget-minded department store shoppers. Pro tip: Stack rewards with sale eventsJCPenney pricing is often designed for “discount-on-discount” moments.
13) The Home Depot Pro Xtra
Pro Xtra is built for contractors and serious DIYers who want purchase tracking, streamlined tools, and perks tied to
what you actually buy. It’s less about tiny coupons and more about business-friendly benefits: tracking spend, managing
receipts, and unlocking special offers based on purchase behavior.
Best for: Pros, landlords, and repeat project shoppers. Pro tip: Use it for documentation aloneorganized receipts can be as valuable as discounts at tax time.
14) MyLowe’s Rewards
Lowe’s MyLowe’s Rewards is a free program aimed at DIY shoppers, with points that can convert into store rewards
(often framed as MyLowe’s Money), plus member-only gifts and offers. Lowe’s has been actively evolving its loyalty
strategy, so it’s worth checking your account/app for updated earning structures and targeted promotions.
Best for: Homeowners doing steady improvement projects. Pro tip: Watch for seasonal promos (paint, tools, outdoor) where loyalty perks tend to show up more aggressively.
How to get more value (without becoming “loyalty-program broke”)
- Pick 3–5 core programs you truly use, and treat the rest as “nice if convenient.”
- Stack intelligently: loyalty + sale + coupon beats loyalty alone almost every time.
- Track expiration: rewards that vanish are not rewardsthey’re retail riddles.
- Don’t buy extra to “earn” unless the reward is immediate and meaningful (and you needed the item anyway).
- Consider paid tiers only after the math: delivery + returns + service perks must beat the fee.
Real-world experiences: what using these programs actually feels like (and what shoppers learn fast)
On paper, loyalty programs look clean and mathematical: spend money, earn points, redeem rewards, repeat. In real life,
it’s messierbecause real life includes kids, parking lots, weak Wi-Fi, and the universal truth that you entered the store
for “one thing.”
One of the most common experiences shoppers report is the forgot-to-scan moment. You’re halfway home
when you realize you never entered your phone number, never scanned the app, or you used the wrong email account. That’s
why the best programs are the ones that forgive a little chaoslike programs that let you use a phone number, or apps that
automatically attach membership when you pay with a saved method. If a program requires perfect behavior every time, it’s
not a loyalty program; it’s a pop quiz.
Another real-world pattern is the “I’ll save it for later” trap. You earn $4 in rewards, then $7, then $13,
and suddenly you’re guarding your rewards like a dragon guards treasure. Meanwhile, some programs quietly add expiration
clocks. CVS shoppers, for example, often learn to schedule a “use-it-up” trip once a month: buy essentials, apply rewards,
and walk out feeling like a coupon wizard. Kohl’s shoppers learn a different rhythm: earn Kohl’s Cash during an event, then
plan a redemption window trip so it doesn’t evaporate into the retail void.
Target-style programs create a third experience: the pre-trip “offer clipping” ritual. Lots of shoppers
swear that Target trips go better when you treat the app like a quick checklist: clip a few deals, see if there’s a bonus
challenge, and only then go inside. It’s not about hoarding offersit’s about reducing the odds that you’ll pay full price
for something that was quietly discounted for members. The strongest personalization systems can feel almost spooky (“How did
it know I buy coffee filters?”), but when it saves money on something you already buy, it’s a win.
Beauty programs bring their own flavor of experience: the points strategy debate. Sephora shoppers often
compare “points for rewards” versus “points for cash discounts,” and Ulta shoppers frequently talk about timing purchases
around bonus points. The shared lesson is simple: if you buy beauty regularly, rewards add up fast; if you shop once or twice
a year, perks like birthday gifts and occasional promos may matter more than point maximizing.
Home improvement loyalty can feel the most “adulting” of all. Home Depot Pro Xtra and MyLowe’s Rewards are the kinds of
programs that people join for discounts…and then stay for organization. Receipt tracking, purchase history, and easier returns
become practical perks, especially during multi-week projects when you can’t remember which drill bit you bought or which paint
sheen you chose. The best experience here isn’t always saving $3 todayit’s saving an hour later.
Finally, there’s the loyalty program moment nobody talks about enough: learning to say no. The best shoppers
don’t join every program; they join the ones that match their habits. If a program consistently nudges you into overspending,
it’s not rewarding loyaltyit’s rewarding impulse. The goal is simple: let rewards lower the cost of your normal life, not
convince you to buy a second normal life.
Conclusion
The best loyalty programs aren’t necessarily the ones with the biggest marketing budgetsthey’re the ones that make saving
feel effortless: easy earning, flexible redemption, and perks that match how you already shop. Start with the retailers you
visit most, learn each program’s “rules of the road,” and you’ll turn routine purchases into steady, low-drama savings.